Before I spent my days designing, I spent them figure skating. Skating taught me that great performances aren’t built on talent alone. They come from discipline, repetition, attention to detail, and a willingness to keep refining until it’s right. That mindset still shapes the way I work today.

My interest in design began in middle school during a trip to a used bookstore with my mom. I came across several books about Andy Warhol and was fascinated by his use of color, shape, and pop culture. Learning about his career as a commercial illustrator was the first time I realized creativity could be a profession.

Since 2018, I’ve worked across branding, packaging, campaigns, illustration, photo and video direction, digital experiences, content development, presentation design, trade show design, and print design. I’ve worked with clients independently and through agencies at the local, regional, national, and international levels. Over the years, I’ve learned that the strongest creative solutions start with listening. They come from asking thoughtful questions, understanding different perspectives, and defining what success looks like before jumping into execution.

I’m passionate about creating visuals that are both beautiful and purposeful. I believe strong client relationships lead to stronger work. I take time to understand a client’s goals, audience, and perspective before exploring solutions. When applicable, I also incorporate user testing and feedback to ensure ideas are intuitive, effective, and grounded in real-world needs.

My process combines research, competitive analysis, mind mapping, sketching, visual exploration, and AI tools. I use AI as a collaborator to expand possibilities and move through ideation more efficiently. Every project is thoughtfully art directed and refined to align with client goals while feeling authentic to the brand.

Currently, I work as a remote Art Director at Marlin Connections, where I help develop creative solutions for brands in the food and beverage industry. I’m also pursuing my MFA in Graphic Design at Academy of Art University. The experience continues to broaden my perspective and shape the way I think about design.

My work created with agency teams has been recognized by the American Advertising Awards. Independently, my work has been recognized by AIGA and Adobe Create. Most recently, I was featured as a 2025 Student to Watch by Graphic Design USA.

I also enjoy creative challenges that fall outside the typical design brief. Murals, tattoo concepts, custom artwork, and other one-of-a-kind projects are some of my favorites.

Feel free to connect at vickivdesign@gmail.com or 216.308.5790.