Problem
Ocean Blue Coffee by Metrang, sourced from the coastal highlands near Nha Trang, Vietnam, was preparing for its U.S. launch. The challenge was to create packaging that would resonate with American consumers and communicate the product’s unique origin in a visually compelling way.

Solution
To highlight the coffee’s coastal roots, I designed a custom illustration of Nha Trang’s scenic waterfront as the focal point of the packaging. A clean layout paired with bold, vibrant colors was used to create strong shelf appeal and attract attention in a competitive market. The final design helped position Ocean Blue Coffee as both distinctive and authentic for its U.S. debut.